Something Is Changing in Zara, Now Bet on The Video

Zara It is the first brand of fashion on the international market, it is, therefore, a brand whose movements are going to watch with magnifying glass and that there is much to learn. In recent months, Zara is changing radically. Until not long ago avoided any image campaign and is now trying almost all media, the last to join your list format has been video.

Zara has just released the video ‘The Street’ we see at the beginning of the post. With him they carry the image of the spring-summer 2011 catalogue to one more level. The model Stella Tennant one who wanders by a decorated ascetic, white background, where she is the center of attention with the sets most minimalist possible.

The video tells more of what you hear and what looks like. Input is called ‘The Street’, the minimum sound that there is a grounded low level background sound. Cars, horns, animals, some conversation, taxis… and inside Stella Tennant in the calmer context possible.

White contributes a vision of peace which Zara seeks partner. Inditex brand is looking for sell as an alternative to the hubbub that is out, the stress of the city against the tranquility of Zara. Very positive values and the use of a regular treatment on the market for more expensive brands (Calvin Klein or Hugo Boss,) for example.

This is the first video that Zara launches in this way. With the last collection autumn-winter 2010 / 2011 Zara opted to release a video of the making – of prior to the current.

If you take a look back you will see how constant lookbooks, catalogs and its web releases are of two days ago, before what we talked about was the opposite: absence of images and now you’re up to on Facebook actively. Before there was only news on their purchases of premises for shops.

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